Yeowww! brand catnip is not your ordinary catnip. Toys are filled to the brim with 100% organically grown, premium, super-strong catnip. No other cat toy can boast this much catnip per toy. These toys have a well-earned reputation for sending cats into states of kitten friskiness and euphoria. Rainbow is like a pot of gold for a cat! Rainbow cat toy is approximately 7.