TRUE ICONIC Collagen Plus Bath is a powerhouse blend of vitamins and collagen, meticulously crafted to cleanse, restore, and condition both coat and skin. Enriched with triple moisturizing agents, it revitalizes damaged coats and effectively prevents shedding. Vitamin E, with its potent antioxidants, boosts cellular health, fostering vibrant fur growth. Regular use of TRUE ICONIC Collagen Series not only prevents hair breakage but also stimulates hair growth, resulting in a luxuriously silky and shiny coat. Moreover, this formula enhances natural colors, adding a brilliant shine to fur and coat. Gentle enough for sensitive skins, puppies, and lactating female dogs, it’s particularly recommended for long, flat-coated, and feathering breeds. And now, with the added benefits of Prebiotic and Postbiotic combination, it ensures optimal coat health from the inside out, promoting a balanced skin microbiome for enduring vitality. No Animal Extract, Sodium Chloride or Coloring Dyes.