TRUE ICONIC MEOW VOLUME features a unique blend of extracts designed to thicken the coat and enhance volume, while providing gentle cleansing. These blend attach to individual strands of fur, increasing the diameter of each hair shaft and resulting in a fuller, denser appearance. Additionally, they strengthen damaged fur by connecting and sealing broken protein bonds, restructuring the fur at a molecular level for added strength and volume. This shampoo in pH balance enriched with Nettle Leaf Extract, MEOW VOLUME also offers antioxidant properties that protect the skin against environmental damage. With added Vitamin E and Vitamin B5, this shampoo is perfect for cats, promoting healthy and voluminous coats. It’s paraben-free and silicone-free, ensuring a gentle yet effective grooming experience for your beloved pet. No Animal Extract, Sodium Chloride or Coloring Dyes.